The week we were chosen by our first birthmother, we were about to remove the section of our story that actually made her choose us. We thought that maybe our profile was actually too long (but it is difficult to condense everything you want them to know!) and thought that making our profile shorter would be more beneficial. That one paragraph is what made her connect to us.
After looking at other profile books, we also decided to make ours more simplistic looking and more uniform. We showed pictures of us and our family and made sure that the photos had a lot of close ups of our faces. We also wanted to try and convey our personalities though pictures, so we included pictures of us in Halloween costumes too. We were encouraged to also make sure that we only had 1 wedding photo (since many birthmoms are not married, nor in a stable relationship) and that if you work in the business field, that you didn’t take too many formal pictures.
I don’t think there is one magic way to make your profile book. Something will make yours stand out to the birthfamily for a reason. If you like your profile, then you have to go with it.